Data privacy policy

Thank you very much for visiting our website and for your interest in our company. We take the protection of your privacy when you use our website very seriously. Therefore, please note the following information about how your personal data is handled:

1. Responsible data controller and contact details

The responsible data controller within the meaning of the EU General Data Protection Regulation (GDPR) is:

Bachmann GmbH
Ernsthaldenstr. 33
70565 Stuttgart | Germany

Tel. +49 711 86602-0
Fax +49 711 86602-34

In order to exercise your rights, report data protection incidents, to make any suggestions and complaints regarding the processing of your personal data, or to withdraw consent to the processing of your personal data, we recommend that you contact our data protection officer:

SBU Sicherheitstechnische Betreuung von Unternehmen GmbH & Co.KG
Friemarer Str.38
99867 Gotha


2. Scope

This data privacy statement applies to our website, which can be accessed at the domain https://digitalshow-bachmann.com (“website”). It does not apply to internet sites or services (from ourselves or from third party providers) to which our website merely links.

3. Personal data

Personal data is any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified directly or indirectly, in particular by means of an identifier such as a name, an identification number, location data, online identifier or one or more specific characteristics that express the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. This includes information such as your first name and surname, your address and email address, your telephone number or your date of birth.

4. Data processing and legal basis

In principle, you can visit our website without having to submit personal data. We collect, process and use your personal data on our website as follows:

4.1 Data when visiting our website

When you visit our website, the data mentioned in Section 5 of this document will be processed for technical reasons. This processing is based on our legitimate interests in handling the communication (point (f) of Article 6 (1) GDPR). Since this communication is required in order to display the website, we assume that this is also in your interests. You can object at any time to the processing of your data for this purpose with future effect, without having to give any reasons. However, we would like to point out that even after you have made an objection, your personal data may continue to be processed when you visit our website. This is because opening our website requires certain data to be processed for technical reasons, and it is not possible to prevent this processing for individual users who visit the website, or in general. This constitutes compelling legitimate grounds for processing data that override your interests, rights and freedoms. If you wish to prevent your data being processed as described above, we would ask you not to visit our website.

4.2 Erasure of data and data storage period

We shall delete or block your personal data as soon as the purpose for storing this data ceases to apply. Please note that due to statutory retention periods, we may be obliged to store certain data for a legally specified period of time. This data shall also be blocked or deleted as soon as a legally required retention period as mentioned above expires, unless it is necessary for the data to be retained for the conclusion or performance of a contract.

4.3 Contacting us using a contact form or by email

If you contact us (e.g. via a contact form or by email), then Bachmann GmbH shall save and process the personal data that you provide on the contact form or in the email. This data shall be stored and used only for replying to your query and/or establishing contact, as well as for any related technical administration. Processing this data is necessary for the performance of a contract or pre-contractual measures (point (b) of Article 6 (1) GDPR) and/or is in our legitimate interests. Your interests are not overriding in this case because processing your query is in the interests of both parties (point (f) of Article 6 (1) GDPR). After the processing of this query ends, we shall retain the correspondence for three years from the end of the calendar year in which processing ended. We shall then delete your data, or retain it only if legal, statutory or contractual retention periods apply or if further retention is necessary for the establishment, exercise or defence of legal claims.

4.4 Bestellungen von Informationsmaterial
Wenn Sie bei uns Informationsmaterial anfragen, verarbeiten wir Ihre Angaben zur Durchführung der von Ihnen gewünschten Aktion (z.B. Versand unseres Gesamtkatalogs), entweder direkt oder über von uns beauftragte Dienstleister.
Ihre Daten werden nur solange gespeichert, wie es die gesetzlichen Aufbewahrungsfristen jeweils vorsehen.

4.5 Data processing for participation in Digital BACHMANN Show

If you are interested in this event and register with us, we will process your details for the organisation, implementation, and follow-up of the event either directly or via service providers commissioned by us.
The registration is carried out in a double-opt-in procedure. After entering your data, you will receive a personal verification code from us, which will be used to register for the Digital Bachmann Show.
In order to carry out the event, we may transfer your data to speakers (for participant / attendance control) or to our cooperation partners. Your data will only be stored for as long as the legal retention periods require.

4.6 Data for subscription to the newsletter

If you subscribe to our newsletter service, we will save and process your personal data (e.g. name, address and email address) for the purpose of sending the newsletter. Processing of this data is based on your consent (point (c) of Article 6 (1) GDPR) and/or is necessary for the performance of a contract (point (b) of Article 6 (1) GDPR). In this case, we shall send you regular promotional information about goods and services associated with our products. You can unsubscribe from the newsletter at any time by contacting the address provided in Section 1 of this document, or by using the unsubscribe link at the bottom of each newsletter. After unsubscribing, your email address shall be deleted without delay from our newsletter distribution list.
Dispatch service provider: We use Evalanche for the dispatch of our newsletter and all information services. Evalanche will not forward the data mentioned here to third parties. Evalanche is an analysis service of SC-Networks GmbH, Würmstraße 4, 82319 Starnberg. Evalanche uses so-called "cookies", text files that are stored on your computer and that enable an analysis of your use of the newsletter. The information generated by the cookie about your use of the newsletter (including your IP address) is read out and sent to a server in Germany. The newsletter contains so-called tracking pixels. This is a miniature graphic that allows us to recognize whether a newsletter has been opened by you or not. Within the scope of this retrieval, technical information such as information on the browser and your system, the terminal device used and the mail client as well as your IP address and time of retrieval are initially collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined by means of the IP address) or the access times. Statistical surveys also include determining whether the newsletters are opened, when they are opened, which links are clicked and whether the delivery of the e-mails was successful. Furthermore, the reading time is recorded, although this is only done on a target group basis. For technical reasons, this information can be assigned to individual newsletter recipients, but it is neither our nor SC Networks/Evalanche's intention to observe individual users. The evaluations rather serve us to recognize the reading habits of our users and to adapt our contents to them or to send different contents according to the interests of our users. To be able to send you customized newsletters, an explicit tracking consent is necessary. If you have given your consent, you agree that a personal user profile may be created based on your data in order to better adapt websites and newsletters on products, services and market trends to your needs. This enables SC-Networks GmbH to provide you with information that corresponds to your specific interests. Furthermore, you agree that your personal user behaviour on websites and in dealing with all e-mails of SC-Networks GmbH is recorded by using cookies and tracking technology. You can withdraw your consent to the creation of a personal user profile at any time. Furthermore you have the possibility to revoke your tracking consent by using the tracking unsubscribe link in every newsletter.

4.7 Use of data for advertising purposes

We reserve the right to save your first name, surname, postal address and – as long as we have received these additional details from you within the context of the contractual relationship – your title, academic degree, year of birth, job title, the sector you work in and your trade name in summarised lists for our own promotional purposes and to use this data to send you interesting offers and information in the post about our products. The processing of your data for this purpose is based on the legitimate interests of Bachmann GmbH (point (f) of Article 6 (1) GDPR) to promote Bachmann´s products and services. We assume that you are interested in receiving such advertising by post; if not, you can withdraw consent to the future storage and use of your data for these purposes at any time and without having to give reasons by contacting the address provided in Section 1 of this document. In the event of withdrawing consent, we shall delete your data for postal advertising without delay unless there is another legal basis for processing this data, or if legal, statutory or contractual retention periods apply, or if further retention is necessary for the establishment, exercise or defence of legal claims.

5. Usage data

Each time you visit our website, your IP address and further usage data (such as the time and date of your visit, name of the page accessed, data volume transmitted and the requesting provider) shall, where necessary, be collected and processed on our server for technical reasons. This is necessary in order to carry out the communication process, requested by you, between you and our website.
Log data (server log files)
The webpage provider automatically collects and stores information in server log files, which your browser automatically transmits to us. This information is as follows:

  • The IP address and, if applicable, host name of the accessing computer
  • Date and time of access
  • Name and URL of the requested file
  • Website from which access is made (referrer URL)
  • Browser used and, where required, your computer’s operating system and the name of your access provider.

A pooling of this data with other data sources, in particular with the user’s other personal data, does not take place.

6. Transfer of personal data
We do not pass on any personal data to third parties unless this is necessary for the performance of a contract (for example transferring address data to a delivery company as part of an order), is otherwise permissible under relevant legal provisions, or you have given us consent to do so.

6.1 Some of our business processes are supported by service providers (e.g. for the provision of the website or other IT services, or for maintenance) that may come into contact with your personal data. These service providers process the personal data purely on our instructions and only for our business purposes. These service providers are bound to us under the provisions of order processing contracts in order to ensure processing in accordance with our instructions. The service providers receive access to such personal data only if this is required for them to complete the respective activity. In particular, it is not permitted for these service providers to process or use your personal data for any other purpose.

6.2 If other categories of recipients of personal data arise during future data collection, we will inform you of this at the time this information is collected for this purpose.

7. Cookies

With your consent, we use cookies on our website to make it attractive to you as a user and to enable certain functionality. Cookies are small text files that are saved on your end device. Some of the cookies we use are deleted at the end of your browser session, i.e. after you have closed your browser (session cookies). Other cookies remain on your end device and allow us or our service providers to identify your browser on your next visit (persistent cookies). You can find further details about this https://digitalshow-bachmann.com/cookie-policy

8. Use of analytics tools

8.1 Google Analytics

Our website uses Google Analytics, a web analysis service provided by Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (“Google”). Google Analytics uses cookies (see Section 7 of this document) which are placed on your computer and are used to analyse use of the website. The information generated by the cookie about your use of the website is normally transmitted to a Google server in the USA, where it is saved. IP anonymisation has been activated on this website, meaning that your IP address will be truncated within member states of the European Union or in other states that are party to the agreement in the European Economic Area before it is transmitted. Only in exceptional cases will a full IP address be transmitted to a Google server in the United States and truncated there. Google will use this information for the purpose of evaluating your use of the website and compiling reports on website activity on behalf of the website operator, as well as providing the operator with other services relating to website activity and internet usage. Google will not associate the IP address transferred by your browser through Google Analytics with any other data held by Google.
You can prevent the use of cookies by selecting the appropriate settings in your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. In addition, you can prevent data generated by the cookie and relating to your use of the website (including your IP address) from being collected and processed by Google by downloading and installing a browser add-on from http://tools.google.com/dlpage/gaoptout?hl=en. This will deactivate Google Analytics in your current browser.
This will lead to an opt-out cookie being saved on your device. If you delete the cookies in this browser, then you will have to click on the link again.
For further information, please visit https://www.google.com/analytics/terms/us.html or https://support.google.com/analytics/answer/6004245?hl=en.

9. Other applications

We use the following additional applications on the website based on our legitimate interest Art. 6 para. 1 letter f DSGVO

9.1 External code of the JavaScript framework „jQuery“ provided by the third party provider jQuery Foundation, jquery.org. The page loads jquery from www.ajax.googleapis.com

10. Online social media presence (Facebook, LinkedIn, Xing, Youtube)

We are present on the online social media networks mentioned above. The purpose of this is to be able to communicate with those customers, interested parties and users who are also active on these social networks and to inform them about our services.
We would like to point out that when using these networks, user data may be processed outside the European Union. This may give rise to certain risks for users, for example it may be more difficult for users to enforce their rights.
For information on the purpose and extent of the data collection, the further processing and use of data by the social networks mentioned above, as well as your rights and the settings available for the protection of your privacy, please refer to the privacy policies of the individual websites.
Further settings on the use of data for advertising purposes, including objecting to the use of data in this way, can be found in the profile settings of the respective social network. The settings are platform-independent, i.e. they are adopted on all devices, e.g. desktop computers or mobile phones.

11. Nutzung von Social Media Plugins (LinkedIn, Facebook, Xing, YouTube)

So called social plugins from the social networks LinkedIn, Facebook, Xing and YouTube are used for the digital offers. With these functions you can share individual content with your friends in the respective social networks or recommend this content. When using these social plugins, personal data can be collected from the respective social network as described below.
When you call up a digital offer in which a social plugin is integrated, the social network establishes a direct connection with your browser. In this way, the social network receives, among other things, the information that you have visited this website with your IP address/device ID. This happens regardless of whether you are currently logged in to the social network.
If you are logged in to the social network at the same time, the social network automatically assigns your page view to your profile. Even if you use the respective social plugins and recommend articles and content, for example, the social network can still associate this information with your profile. If you do not want the social network to associate your visit to our websites with your user account, please log out of the respective network when using our digital services.
We would like to point out that the data collected in connection with the social plugins is only exchanged between your browser and the operator of the social networks. We have no knowledge of the content of the data collected and provided. Against this background, we recommend that you read the current data protection information of the social network operators listed below.
Our digital services use the Facebook plugin (Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, Dublin 2 Ireland), among others. The Facebook privacy policy can be found at www.facebook.com/policy.php
Information on LinkedIn's (LinkedIn Ireland Unlimited CompanyWilton Place, Dublin 2, Ireland) privacy policy can be found here: www.linkedin.com/legal/privacy-policy#choices-oblig
Information on Xing's data protection (XING SE, Dammtorstraße 30, 20354 Hamburg, Germany) can be found here: https://privacy.xing.com/de/datenschutzerklaerung
For information about YouTube's (YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA) privacy policy, please visit https://policies.google.com/privacy?hl=de&gl=eng.

12. Your rights to withdraw consent, rights to access, rectification, erasure and data portability

12.1 Right to object
If the processing of your personal data is based on point (f) of Article 6 (1) GDPR (processing necessary for the purposes of the legitimate interests pursued by the controller), you have the right to object at any time to this processing under the conditions specified by the law, e.g. on grounds relating to your particular situation or in the case of processing for direct marketing purposes.

12.2 Your right to withdraw consent

If you have given us consent to process your data, you have the right to withdraw this consent at any time with future effect. This shall not affect the lawfulness of processing before withdrawal of this consent.

12.3 Right of access

You have the right to request information about what personal data (name, address, etc.) we store about you. Please submit your request in writing using the contact details provided on this website or to our data protection officer.

12.4 Right to lodge a complaint
You may exercise your right to lodge a complaint through the responsible supervisory authority:
Der Landesbeauftragte für den Datenschutz und die Informationsfreiheit Baden-Württemberg
Dr. Stefan Brink
Postfach 10 29 32
70025 Stuttgart
Königstraße 10a
70173 Stuttgart
Telefon: 07 11/61 55 41-0
Telefax: 07 11/61 55 41-15
E-Mail: poststelle@lfdi.bwl.de

12.5 Right to rectification

If the data concerning you is inaccurate or incomplete, you may request at any time to have the inaccurate data rectified or the incomplete data completed.

12.6 Right to erasure

Please note that due to statutory retention periods, we may be obliged to store certain data for a legally specified period of time. Should this not be the case, your data shall be erased if this data is no longer necessary for the purposes for which it was collected or processed, or you withdraw consent for the processing of this data and statutory retention periods no longer apply. If data is collected to provide access to the website, this shall be deleted at the end of the respective session, and in cases where data is stored in log files after no later than 30 days.

12.7 Right to restriction of processing

As the data subject, you have the right to obtain from the data controller restriction of processing where one of the following applies:
a. You are contesting the accuracy of the personal data, for a period enabling the controller to verify the accuracy of the personal data;
b. The processing is unlawful and you oppose the erasure of the personal data and request the restriction of its use instead;
c. The controller no longer needs the personal data for the purposes of processing, but it is required by you for the establishment, exercise or defence of legal claims;
d. You have objected to processing pursuant to Article 21 (1) GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

12.8 Right to data portability
You have the right to receive the personal data that you have provided to us (based on you giving us consent or for the performance of a contract) in a structured, commonly used and machine-readable format. You also have the right to have the data transmitted to another party provided this is technically possible.

13. SSL encryption
This site uses SSL encryption for security reasons and to protect the transmission of confidential content, such as requests you send to us as the website operator. You can recognise that the connection is encrypted from the address line in your browser, as this changes from “http://” to “https://”, and also from the padlock symbol in the browser bar.
If SSL encryption is activated, the data you transmit to us cannot be read by third parties.

14. Minors
Neither this website nor its services are directed at persons under 18 years of age. Those under the age of 18 should only transmit personal data with the consent of their parents or legal guardians.

15. Changes to this data privacy policy
Due to the continuous development of our website, its services and other technical advances, we reserve the right to make adjustments at any time to our security and data protection measures. Therefore, please be sure to observe the current version of our data privacy policy.
© SBU Sicherheitstechnische Betreuung von Unternehmen GmbH & Co.KG

Last updated on: 08.06.2020

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